Amazon Fresh launches in UK

Amazon Fresh

 

Amazon have launched their Fresh Food and Grocery delivery operation after months of logistics and planning. From today, Amazon Prime members in North and East London can avail of the service from the internet based retailer. In its first expansion outside of the US, Amazon confirmed that they will offer the delivery service to Amazon Prime users in 69 postcodes across London at a cost of £7 per month.

Amazon will be partnering with Morrison’s to provide 130,000 products which will include branded and local produce of fresh fruit, vegetables, meat, dairy and household items, with one hour time frames selectable to ensure users are home. Same day delivery will also be applicable to all orders received before 1pm.  Amazon will also deliver goods from around 50 small local specialist stores, including stalls at London’s Borough market, local fishmongers, and high-end chocolatiers.

This is the first location outside of the US where Amazon fresh will be available. Amazon Fresh will offer free deliveries on all orders over £40 and orders below this will incur a £4 charge. Ajay Kavan VP of Amazon Fresh said “We will be very methodical and considered in how we roll this service out further in the UK.  “We are launching with a comprehensive offer in a limited area and will take our time to hone and improve our service based on our learnings and feedback from our customers’’.