Dixons Carphone to launch in the US

dixons carphone

UK Retailer Dixons Carphone has announced their intent to launch in the US market. They will pair with American telecomm provider Sprint. The deal is believed to be a lucrative pairing between both parties. Dixons Carphone was created last year, with the merge of consumer electrical giant Dixons and mobile phone retailer and operator Carphone Warehouse.

Dixons Carphone operate as one of the largest retailers in the UK and owns brands such as Currys and PC World. Sprint is one of the State’s biggest mobile phone operators.

Dixons Carphone will initially provide ‘mobile phone retail expertise and proprietary knowledge’ to Sprint as it opens 20 preliminary stores in the US. The trial of the 20 branded Spirit shops, if successful, will see the pair embark on an equal ownership venture. Each will control a buy-in cost of £20.5 million to Dixons Carphone with the intention to roll out 500 new Sprint branded stores across the country.

Marcelo Claure, Sprint CEO, said: “We are excited to partner with Dixons Carphone and to leverage all their know-how as one of the world’s leading wireless retailers to benefit Sprint and its customers.

Source: http://news.sky.com/story/1511928/dixons-carphone-and-sprint-in-us-stores-deal