Shane Lowry and Heatons announce partnership

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Shane Lowry and Irish Retailer Heaton’s have announced a partnership in which the Irish golfer will be brand ambassador for the sale of golfing apparel Kartel. The brand, which is synom with golfing professionals will be available exclusively in Heatons stores and online from September.

Lowry will design a bespoke range of apparel for Kartel in a three year partnership. The designs will be made available in selected stores from this coming September with the intent to role across all 54 Irish stores and online in Spring 2016.

The range is set to include golf polos and practice polos, trousers, knitwear and wet gear. Lowry will debut the gear at this year’s Scottish Open at Gullane Golf Club.

Lowry said “The collection reflects my own classic taste in golfing apparel and is designed to meet the elite performance needs of a professional golfer, whilst also remaining suitable for any amateur golfer.”

Source: http://www.businessandleadership.com/marketing/item/51202-shane-lowry-in-three-year/