Supermarket sales boost at Easter with SuperValu on top

 

Supermarket sales grew by 4.6% for the 12 weeks ending March 27th, versus the same period last year. Kantar Worldwide figures show that the earlier Easter period heavily impacted Irish Grocery Retail. An additional €40million was pumped through supermarkets resulting in hikes in specific trends.

  • Sales of Fresh produce grew by 11% versus the same period 2015.
  • Crisps and snacks grew by 12%
  • Confectionary and snacks extending by 32% to coincide with the Easter period.
  • 69% of shoppers bought at least one Easter egg.

SuperValu again have retailed their spot as the preferred supermarket of Irish consumers.

  • Market share grew to 24.9%
  • Sales increase of 5%

Kantar Worldwide Director David Berry said ‘’Tesco posted sales growth for the fourth consecutive month as their performance continues to improve.’’ Dunnes Stores also increased their per trolley spend by €3 year on year.

Kantar

Image & Source: http://www.kantarworldpanel.com/ie/Press-Releases/Early-Easter-provides-a-cracking-boost-for-supermarket-sales