Popular discount chain Dealz has announced its plans to open 30 fashion outlets.
The retailer will roll out it’s sister brand ‘Pep & Co’ in 30 of its existing Irish stores next month. The Pep & Co stores within a store will create 120 jobs while also bringing the retailer, popular for their food and household items, to a new customer base. The first ten outlets will be launched on February 23rd and located within the brand’s flagship store in Blanchardstown, along with stores in Dundrum, Kilkenny, Naas, Newbridge and Castlebar.
A further 20 stores will open nearer to this summer, at locations including Killarney, Galway, Letterkenny and Cork. Pep&Co stores are expected to take up “20 to 25 percent” of the floor space of the Dealz outlets within which they are co-located. Much of the retail space required to accommodate the new discount clothing stores will be “liberated” by knocking through walls into storerooms, according to the company. There are no plans to open stand-alone Pep&Co stores here
Pep&Co will stock a full range of men’s, women’s and children’s discount clothing and prices will begin at €1.50 with an offering that includes jeans for €6.50 and €3.50 T-shirts. In addition to the cut-price jeans and T-shirts, it will also stock, men’s sweaters for €7.50, while some items in its range for young children are priced at between €1 and €2 among others.
Dealz operates in the UK as Poundland and the announcement comes in conjunction with plans to expand the Pep &Co across Ireland, the UK and France. More than 150 Pep&Co stores will open in the next 12 months in these locations.