German grocery retailer Lidl will expand to the US market, opening their first stores in 2018. Last year Lidl announced they had established their US headquarters and distribution facilities in Arlington – Virginia, which had a combined cost of €200 million. Lidl have pledged to create “A unique experience for American consumers that will be unlike anything else in the market.”
Lidl and rival discounter Aldi, continue to upend the grocery retail market throughout Europe. The latest KantarWorldwide statistics illustrate this, with Lidl recently having the strongest sales increase in the Irish Grocery market.
In a statement, Lidl said that they will offer the US market ‘’fresh meat, produce and bakery items, as well as a wide selection of household goods. We will carry Lidl’s own premium quality brands as well as familiar branded goods, available at the lowest possible prices.”