Vodafone, the telecom giant is to invest €200 million in a new European Sales Centre that will create 200 new jobs in Dublin. The centre will be named ‘Red Edge’ and will supply expertise in specialised sale capabilities for business customers across Ireland, The UK and The Netherlands. It will see Vodafone’s employee numbers, direct and indirect, grow to 2,000.

Recruitment is believed to already be underway for these jobs. Taoiseach Enda Kenny was in attendance at the announcement. He said “The government is working hard to rebuild a sustainable enterprise led economy, which is a prerequisite for full employment. Today’s new jobs highlight Ireland’s attractiveness as a location where companies have access to a talented and highly skilled work force.”

They say that Ireland was chosen, following a “thorough evaluation process”, for the location of the centre primarily because of “the access to a large pool of the country’s highly skilled and talented graduate population”.