Avoca to create 80 new jobs and open new store

Avoca Ireland synonymous with Fashion, Foodhall and Café offering will open their largest Retail Store in Dunboyne Co Meath. It will see 80 new jobs created and will be their 12th store in Ireland. The new store which will reside along the M3 will include a food market, café and fashion & retail store. It will accommodate 35,000 sq. ft across a 4 acre site and have the capacity for 300 cars.

Avoca was recently acquired by Aramark the US catering group for €60 million. It will invest more than €3 million in the new store. Simon Pratt, Avoca Managing Director said “This is our 12th store and our largest and most ambitious to date. We’re investing more than €3 million to create a gorgeous experience for our customers and the fit out will be to the highest standards. The location is superb and will attract consumers from west Dublin, Meath, Kildare and beyond, looking to enjoy the Avoca experience.’’

Avoca currently employ over 800 people staff across the country and are intent on opening another 5 stores over the next 2 years.

Avoca sold to US catering group Aramark

Luxury retail brand Avoca has been sold for approx. €60 million to US Catering group Aramark. The new owners want to bring Avoca to an International market, ideally culminating in the introduction of the luxury retail cafes and outlets to the US Market.

The sale was finalised in Dublin yesterday as is subject to approval from the Competition and Consumer Protection authority. Talks have been in place since Spring, with Aramark Ireland already having a formidable hold of the Irish market and operating in 23 countries overall.

Avoca Managing Director is Simon Pratt, son of founders Donald and Hillary Pratt. He will retain his current role as well as his siblings Ivan and Vanessa, joining the Aramark Ireland team also. The sale is inclusive of the Avoca@Home catering business. Renowned for their fresh food offerings and luxury homeware offerings, Avoca has a number of cafes and outlets in 11 locations across Ireland.

Aramark currently employ more than 120,000 staff worldwide and is the first acquisition by them of a luxury retail brand. President of Aramark Ireland, Donal O’Brien commented ‘We have a huge opportunity to internationalise a truly Irish culinary dining experience. Avoca’s retail operation will provide us with consumer insights that will enable us to identify future trends’.

Source: http://www.irishtimes.com/business/retail-and-services/pratt-family-sells-avoca-to-us-catering-group-1.2426207