We finally have a date for Grafton Street’s & Other Stories opening



The glamorous Swedish brand & Other Stories will finally open its new flagship store on Friday, December 9th.

& Other Stories, the upmarket fashion brand owned by Swedish retail giant H&M, is to open the new Dublin store just in time for the busy Christmas period and eager shoppers looking to bag a bargain.Despite being just three years old, the Swedish label already has a large fan base here, shipping to Irish customers via its website.

The retail giant announced earlier this year that it would lease the former Awear store at the heart of Grafton Street. The building has been completely overhauled ahead of its Christmas opening.Building owner Aviva Investors spent €5 million on the refurbishment and reconfiguration of the block which has 990sq m (10,656sq ft) of retail space at basement, ground and first-floor levels and 836sq m (9,000sq ft) of office accommodation on three upper floors.The store space was at the centre of intense competition between leading international traders earlier this year. The space will be rented at €925,000 per year.

& Other Stories are known for their distinctive fashion forward designs and affordable prices and the Dublin flagship is expected to carry a full range of women’s clothes, shoes and accessories.H&M also owns the Cos brand, which operates in Ireland via a store on Wicklow Street and in outlets of Brown Thomas.Grafton Street will undergo even more change when Victoria’s Secret, probably the US’s most famous women’s lingerie companies, replaces BT2 in one of the most prominent stores on Dublin’s Grafton Street, right across from & Other Stories.

& Other Stories Will Open On Grafton Street

Number 26/27 Grafton Street Dublin, a unit located directly across from Brown Thomas Department Store is to get a €5million injection ahead of the new & Other Stories store. The refurbishment is being facilitated by Aviva Investors who own the unit, and will modernise the entire retail space along two floors and also considerable office space above the unit.

Aviva has also identified the opportunity to split the unit into separate unit and retail space to maximise return. The store will command a retail rent of €925,000 per year, which gathered intense competition from International retailers. & Other Stories will open later this year carrying a full range of affordable woman’s clothes, accessories and shows. The high end Swedish brand is part of the H and M group and is known for their distinct design element.