Supermarket sales

Sun, sports and Love Island boost supermarket sales

All major Irish supermarkets experience growth for the sixth period in a row according to the latest figures from Kantar Worldpanel.

The grocery market continues to be intensely competitive with just 1.5 percentage points separating the top three retailers. Tesco is the fastest growing retailer, a title it holds for the seventh consecutive period, with sales up 4.8% compared to this time last year. Tesco is the only one of the three major retailers to witness a further decline in the average price paid per item, but this has been counteracted by shoppers spending more. Customers spent an average of an extra €21 during the 12 weeks ending 12 August, through both visiting the supermarket more often and buying more items each time.

SuperValu continues to perform strongly with sales up by 2.4% and a market share of 22%, thanks in part to owner Musgraves prominent SuperValu of the GAA All-Ireland Hurling and Football Championships. The brand also performed well outside of its Munster stronghold seeing sales in Dublin up by 3.6% and the rest of Leinster growing by 6.2%.

Dunnes Stores’ saw overall growth of 1.9% during the period, thanks in part to the retailer’s ‘Mix and Match’ promotion on their barbeque meat range which was advertised in the lead up to the August Bank Holiday and boosted sales of chilled burgers and grills by a third.

The discounters also saw good growth with seeing sales growth of 2.9%. Aldi were also the only retailer to see a notable increase in shoppers, welcoming an extra 40,000 customer during the 12 weeks. Lidl achieved sales growth of 1.9% to hold market share at 11.9%.

Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Though the retailers continue to jostle for market share, the grocers have all benefited from the spike in consumer spending as shoppers’ splash out more during the warm weather.

“It’s been a summer of indulgence for customers. Alcohol is continuing to boom – overall sales of beer, wine and cider are up 10%. Ice cream is also up by a third compared to this time last year – equivalent to an extra €10 million – and soft drinks sales have jumped by 13%. The August bank holiday provided the retailers with another opportunity to cash in, with targeted advertisements and promotional activity directing customers towards specific categories such as fresh meat, fruit and vegetables and branded treats.”

Sporting events like the football World Cup and pop culture TV favourites such as Love Island have also had an impact on what shoppers are choosing to buy. Douglas Faughnan explains: “Men’s skincare products and shaving soaps grew at double the rate of the overall grocery market, while sales of razor blades rocketed by 15% as Love Island enthusiasts were potentially inspired by the contestants’ hairless look. Time spent in front of the TV meant shoppers spent less time on home cooking, to the benefit of frozen and chilled ready meals sales, which jumped by 16% and 6% respectively.”

SuperValu and Dunnes Stores locked at top spot in supermarket wars

 

 

SuperValu and Dunnes Stores are tied for top spot with a market share of 22.5% each. Tesco find themselves in third place with 21.8% in the increasingly competitive battle of the supermarkets.

Kantar Worldpanel have released figure from the 12-week period ending December 4th, which show SuperValu have increased their market share to become level with Dunnes Stores. This gain shows Supervalu recovering quickly from their fall to second place last month.

SuperValu’s rapid climb back to top spot demonstrates how fierce competition is between Ireland’s ‘big three’, with just 0.7 percentage points now separating the three largest retailers. While both retailers saw sales grow slightly over the period, Aldi posted the strongest growth in the quarter with sales up by 6.1% over the last 12 months.

Lidl increased its sales by 4.3%, a figure which sees them ahead of overall market growth, which currently stands at 3.7%, leading to a slight increase in market share for the retailer. Similarly, Aldi and Lidl are also locked in a dead heat, with each of the German giants boasting a market share of 11%.

Kantar Worldpanel’s Ireland director David Berry said “Having reached the number one spot for the first time last month, Dunnes now shares that position with SuperValu – a real testament to just how competitive this marketplace is,”

SuperValu sales have positively increased by 1% over the last 12 weeks, which translates to shoppers spending an average of an extra €1 every time they visit a SuperValu store.

The long running Shop and Save campaign continues to prove successful for Dunnes with nearly 64%of households venturing into stores over the past 12 weeks. Shoppers on average visited just over once a week, spending €39.50 per visit – an increase of almost €3 on last year.

Dunnes currently stands as the only retailer which has delivered stronger growth for brands – (up 5.7%) than own label goods which increased by 3.3 per cent in the last 12 week period.

SuperValu back on top in the supermarket wars.

Figures released by Kantar Worldwide show that SuperValu have capitalised on strides made throughout the year and have cemented themselves as top in the supermarket wars. In the week ending December 6th it shows the Irish Grocery retailer has a 24.7% stake of overall market share and experienced sales growth of 3.7% in the 12 weeks previous to December 6th.

Discount German retailer Lidl have experienced the highest level of sales growth in the same 12 week period, registering double digit sales of 10.6% with equates to 37,000 extra shoppers in store. Dunnes Stores have also continued to show considerable growth with an overall market share of 23.8%.

Kantar Figures

Image via TheJournal.ie

Managing Director of SuperValu, Martin Kelleher said ‘’ We are able to differentiate ourselves from the competition with unique selling points like having butchers in every store to provide expert advice, providing locally produced Food Academy products and an unrivalled level of customer service.’’

SuperValu regain top spot in supermarket ranking

SuperValu has regained their top spot in the supermarket rankings, pitching Tesco by .5%. SuperValu comprise a market share of 24.6% with Tesco ranking second with 24.1%. The results are based on the 12 weeks till November 8th, with Kantar Worldpanel detailing the figures.

SuperValu had previously held the top spot in the 12 weeks leading up till March 29th 2015. Director of Kantar Worldwide David Berry noted that SuperValu are ‘encouraging more repeat shopping trips. The average consumer has visited the retailer on two additional occasions and spent an extra €16 over the past quarter when compared with last year’.

Lidl outperformed all competitors with sales growth of 11.2% and were the only supermarket to boast double digit growth, resulting in an overall market share of 8.7%.

Berry furthered ‘The grocery market is arguably the most competitive retail sector and the latest figures emphasise this, with the three biggest retailers each within one percentage point of each other’.

Supermarket Table

Source: http://www.checkout.ie/supervalu-reclaims-top-spot-in-latest-market-share-figures/21533

 

Most popular supermarkets for weekly shops revealed

Figures have been released showing where Irish consumers are likely to do their main weekly grocery shop. The continued trajectory of discount rival retailers like Lidl and Aldi, have intensified the market over the last number of years. Tesco, have come out on top with 33% of all consumers choosing to do their main weekly shop there.

Tesco have had a rough time of late with a sales trough, but in figures carried out by Checkout Magazine and Ignite Research it points them as the most popular supermarket for big spends. Tesco was also the most popular supermarket choice by females. The greatest disparity of genders was Dunnes Stores, with 19% of who were male and 11% of female.

Value for money was frequently cited as the most popular reason for shoppers in Lidl and Aldi. 86% of Aldi shoppers and 81% of Lidl shoppers believed that their respective supermarkets were the cheapest. The German discount rivals have seen the biggest rise in consumers switching.

Source: http://businessetc.thejournal.ie/tesco-shopping-ireland-news-money-2213681-Jul2015/

 

Tesco draw level with SuperValu in Store Wars

Tesco have drawn back in the stores war and are on par with their closest rivals SuperValu. The figures were released from the Kantar Worldpanel showing the 12 week period up till the end of April have shown that Tesco commanded the same market share as SuperValu.

Also notable in the figures was German rival discounters Aldi and Lidl slowing their seemingly unperturbed growth. For the first time in five years bot only registered single digit growth. The growth rate of both Aldi and Lidl has slowed significantly. Aldi posted growth of 8.8 per cent while Lidl’s rate of growth was 7.8 per cent. This is the first time since 2010 that both Aldi and Lidl have grown their sales by less than 10 per cent.

Tesco and Supervalu, when amalgamated, represent over 50% of total market share. Tesco are fighting hard to regain top spot after SuperValu inched ahead of them last month. A representative from Kantar said ‘Intense competition between the supermarkets has resulted in more choice and better value for shoppers, highlighted by the low level of inflation and prices increasing by just 0.2 per cent’.

Dunnes registered the strongest sales growth of 3.6% bringing them from 21.5% to 22% overall. While Tesco’s market share is lower year-on-year it has improved its position versus last month. Its improvement lifted its market share to 25 per cent and places it on the same footing as SuperValu.

Source: http://www.irishtimes.com/business/retail-and-services/tesco-draws-level-with-supervalu-in-ireland-s-store-wars-1.2208024