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Unsurprisingly, Apple have retained their number one positioning as the world’s most valuable brand. Brand management firm Interbrand, carried out the analysis to ascertain the best global brands and their respected value.

Technology brands made up a considerable chunk of the 100 listings. Facebook was the biggest mover improving the brand value by 54% but residing outside of the top 10, in 23rd place.

The ranking merits brands based on an amalgamation of financial performance, customer influence and their propensity to deliver a premium price and secure profit.

The Top 10 List.

  1. Amazon
  • Brand value: $37.9 billion (€33.9bn)
  • Percentage change from last year: +29%
  • Last year’s rank: 15
  1. McDonalds
  • Brand value: $39.8 billion (€35.6bn)
  • Percentage change from last year: -6%
  • Last year’s rank: 9
  1. GE
  • Brand value: $42.3 billion (€37.8bn)
  • Percentage change from last year: -7%
  • Last year’s rank: 6
  1. Samsung
  • Brand value: $45.3 billion (€40.52bn)
  • Percentage change from last year: 0%
  • Last year’s rank: 7
  1. Toyota
  • Brand value: $49 billion (€43.83bn)
  • Percentage change from last year: +16%
  • Last year’s rank: 8
  1. IBM
  • Brand value: $65.1 billion (€58.23bn)
  • Percentage change from last year: -10%
  • Last year’s rank: 4
  1. Microsoft
  • Brand value: $67.7 billion (€60.55bn)
  • Percentage change from last year: +11%
  • Last year’s rank: 5
  1. Coca Cola
  • Brand value: $78.4 billion (€70.12bn)
  • Percentage change from last year: -4%
  • Last year’s rank: 3
  1. Google
  • Brand value: $120.3 billion (€107.6bn)
  • Percentage change from last year: +12%
  • Last year’s rank: 2
  1. Apple
  • Brand value: $170.3 billion (€152.32bn)
  • Percentage change from last year: +43%
  • Last year’s rank: 1

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