Senior Hospitality Consultant Laurence Rogers on why chefs need to be making the most of their LinkedIn profiles and his top tips for getting started…
I spend quite a lot of my time as a Recruiter on LinkedIn and it always surprises me how hospitality people, and especially Chefs, seem to put the bare minimum into their profiles on the platform. Funnily enough, the content that I enjoy the most comes from Chefs who do use LinkedIn to their advantage and showcase the foods, brands, and concepts that they are currently working on. It helps me keep in touch with culinary trends both nationally and internationally while putting industry experts as well as up and coming talent on my radar. But why do I recommend LinkedIn over other social media platforms….
For one, LinkedIn gives you access to an online community of likeminded people working in your industry. You can join groups, build a network of professional chefs, swap ideas, pictures, recipes, techniques, projects… the list goes on! You get an opportunity to interact with industry experts and peers as well as the chance to become a mentor and influencer and build your own personal brand. LinkedIn is the only platform that allows you to engage with your industry on a professional level.
This is a fantastic way to find a new job as LinkedIn is like an interactive jobs board! Not only can you see what jobs are available, you can also see who is already working there, what kind of food they produce and what kind projects they are working on. You no longer have to use a job advert to try and work out what the company would be like to work for, you can just pop on to their company page and do all your research on LinkedIn.
LinkedIn will, without doubt, give you access as a professional to a lot more opportunities. If you can get your talent and experience across on your LinkedIn profile, it will open all sorts of doors for you. The best profiles will get noticed first but how do you make sure that your profile gets noticed…
- Profile picture – keep it professional, make sure your chef whites are spotless and make sure you are smiling or at least look happy!
- Keep your dates of employment up to date – this is essential, we know chefs are not known for their amazing CVs so this is a great way around it.
- Add specific skills and interests – Cooking techniques, pastry skills, butchery, zero waste… the list goes on! Let people know what makes you stand out.
- Content, content, content… – Like posts from other Chefs, post links to videos and articles, post pictures of your own dishes, share recipes… The more active you are online, the more doors it will open for you.